A Founder’s Guide to
Narrative Frameworks
Facts inform, but stories persuade. Master these six powerful frameworks to build emotional connections, captivate any audience, and turn your pitch into a memorable experience.
Classic Arc
Core Structure:
🎯 Focus:
The overall journey and long-term impact.
💡 Best For:
Presenting a comprehensive vision & building dramatic tension.
❤️ Emotional Drivers:
Hope
Satisfaction
Hero’s Journey
Core Structure:
🎯 Focus:
The customer’s experience and success.
💡 Best For:
Customer-centric pitches that highlight transformation.
❤️ Emotional Drivers:
Empowerment
Problem-Agitate-Solve
Core Structure:
🎯 Focus:
The problem and the immediate fix.
💡 Best For:
Quickly establishing a need and presenting a direct solution.
❤️ Emotional Drivers:
Relief
Before-After-Bridge
Core Structure:
🎯 Focus:
The transformation achieved by your solution.
💡 Best For:
Clearly demonstrating value and the path to a better future.
❤️ Emotional Drivers:
Clarity
STAR
Core Structure:
🎯 Focus:
Specific past experiences and outcomes.
💡 Best For:
Answering behavioral questions & showcasing specific skills.
❤️ Emotional Drivers:
Trust
Simple (Hook-Impact)
Core Structure:
🎯 Focus:
Key elements of your business and ask.
💡 Best For:
Most pitch situations; a concise and adaptable structure.
❤️ Emotional Drivers:
Understanding
Motivation
FrameStretching 